MBA in Sales and Marketing

Amity University is a prestigious private institution known for its emphasis on invention, exploration,
and assiduity- acquainted education. It has multiple premises across India and is honored for its high
academic norms, ultramodern structure, and global collaborations. The Amity Business School( ABS),
part of Amity University, is ranked among the top business seminaries in India, offering assiduity-
applicable programs, educated faculty, and strong placement support.

Program Overview

The MBA in Marketing & Sales at Amity University is designed to provide students with a strong foundation in marketing principles, sales strategies, consumer behavior, and digital transformation. The program combines core management courses with specialized electives focused on emerging marketing trends, AI applications, and strategic decision-making.

πŸ“… Duration: 2 Years

Crucial Highlights of the Program

βœ… Industry-Focused Curriculum – Covers traditional and digital marketing strategies, AI-driven marketing, and analytics.
βœ… Global Exposure – Optional international study opportunities and collaborations with global institutions.
βœ… Live Projects & Internships – Hands-on experience through internships and projects with industry leaders.
βœ… Specializations & Electives – AI in Marketing, Digital Marketing, Retail & Sales, Consumer Behavior, and more.
βœ… Skill Enhancement – Training in Business Analytics, Sales Management, and Entrepreneurship.
βœ… Experiential Learning – Case studies, simulations, and outdoor activities integrated into the curriculum.
βœ… Networking Opportunities – Strong alumni network, industry tie-ups, and corporate relations.

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Admissions at Amity University

Explore Amity University

Amity University is a premier institution known for its world-class infrastructure, cutting-edge research initiatives, and academic excellence across multiple campuses. With strong industry connections, global collaborations, and a career-focused curriculum, Amity provides students with holistic education and real-world exposure to thrive in competitive industries.

Admissions Process

  • Application Submission – Apply online through the official Amity website.
  • Selection Process – Admission is based on personal interviews for eligible candidates.
  • Scholarships & Financial Aid – Merit-based scholarships and education loan assistance available.
  • Microsite Login – Track your admission status through the Amity Admission Microsite.
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MBA (Marketing & Sales) at Amity University

Program Code: 10022
Campus: Noida
Institute: Amity Business School
University: Amity University Uttar Pradesh
Duration: 2 Years
Eligibility: Minimum qualification as per NS (Non-Sponsored) and Sponsored category requirements.
Selection Process: Personal Interview

Course Structure

Fee TypeNon-
Sponsored
Sponsore
d
1st Year (Per
Semester)
β‚Ή3.45 Lβ‚Ή5.175 L

MBA (Marketing & Sales) Course Structure

YearSemesterCategoryCourses
1st YearSemester 1Core CoursesMarketing Management, Organizational Behavior, Managerial Economics,

Accounting for Managers
Skill
Development
Sales Management, Entrepreneurship & New Venture Creation
Electives & Applications of Disruptive Technologies in Business

Specialization
s
Applications of Disruptive Technologies in Business
Additional
Learning
Foreign Business Language, Open Elective Courses, Outdoor Activities
1st YearSemester 2Core CoursesFinancial Management, Consumer Behaviour, HR Management, Business

Research Methods
Skill
Enhancement
Business Analytics & Modelling
Specialization
s
AI Tools & Applications, Direct Marketing, Principles of Retailing, Marketing
of Services
Optional SAP
Courses
Country Report, Strategic IT Management, Entrepreneurship Development
2nd
Year
Semester 3Supervised
Independent
Learning
Summer Internship (Non-Teaching Credit Course)
Specialization
Elective
Courses
Bottom of The Pyramid Marketing, Building Entrepreneurial Culture and
Team, Corporate Crisis and Strategic Restructuring, Creating and Managing
New Businesses in Emerging Markets, Digital Marketing, Enterprise Growth
and Succession, Family Business Management, Franchising in Retailing,
Industrial Marketing, Marketing Analytics, Marketing Channel Management,
Marketing of Health Care Services, Merchandising and Category
Management, Product and Brand Management, Retail Supply Chain and
Logistics Management, Rural Development and Administration, Rural
Marketing, Rural Micro Finance Management, Rural Poverty and Livelihoods
Promotion, Rural Retail, Sourcing and Vendor Management, Technology in
Retailing, Visual Merchandising and Space Planning
Core CoursesStrategic Management
Optional SAP
Courses
Country Report, International Management Practices, Research Methods
and Professional Writing in Global Environment
Professional
Ethics
Professional Ethics and Social Responsibility for Sustainability
Additional
Learning
Foreign Business Language, Open Elective Courses, Outdoor Activities
2nd
Year
Semester 4Supervised
Independent Learning
Dissertation (Non-Teaching Credit Course)
Specialization
Elective
Courses
Advanced Sales Management, Advertising and Sales Promotion, AI Tools and
Applications, Basics of Artificial Intelligence, Cooperative Management, CSR
Practices in Rural Areas, Customer Relationship Management, E-Retailing,
International Retailing, International Strategic Marketing, Leading Change in
Family Business, Luxury Retail, Mall Management, Managing a Growing
Business, Managing Creativity and Building Learning Organizations,
Managing Innovation Process, Marketing of Financial Services, Marketing
Strategies, Pricing Strategies, Retail Store Operations, Rural
Entrepreneurship and Development, Rural Project Planning and
Management, Social Marketing
Core CoursesManagement in Action - Social, Economic, and Ethical Issues
Optional SAP
Courses
Country Report, Entrepreneurship Development and Venture Creation – A
Global Perspective, Strategic Information Technology Management &
Solutions
Additional
Learning
Foreign Business Language, Open Elective Courses, Outdoor Activities

Amity Campuses

Amity University has a presence in multiple cities, including:
πŸ“ Noida | Lucknow | Jaipur | Gurgaon | Mumbai | Kolkata | Bengaluru | Ranchi | Raipur | Gwalior | Patna | Mohali | Greater Noida

Student Resources & Engagement

  • Live Career Counseling – Get expert guidance for admissions.
  • Placement Portal – Access job opportunities with top recruiters.
  • Alumni Network – Connect with professionals for career support.
  • Amity Scholarships – Merit-based financial aid for deserving students.
  • 360Β° Campus Virtual Tour & Amity Radio Live – Explore campus life and stay updated.

Placements & Career Opportunities

Amity University has a dedicated placement cell that ensures students secure roles in top
organizations. Graduates of the MBA (Marketing & Sales) program have secured placements in
diverse industries such as FMCG, E-commerce, Retail, Banking, and Consulting.

Top Recruiters

🏒 Top Recruiters:
HDFC Bank | ICICI Bank | Amazon | Google | NestlΓ© | Dabur | Hindustan Unilever | Wipro | TCS | Deloitte

πŸ’° Salary Highlights:

  • Average Salary: β‚Ή6-8 LPA
  • Highest Package: β‚Ή20+ LPA (varies by company and role)

Career Roles After MBA (Marketing & Sales)

Graduates of Amity’s MBA in Marketing & Sales can pursue roles such as:

  • Marketing Manager
  • Sales Manager
  • Brand Manager
  • Digital Marketing Strategist
  • Business Development Manager
  • Product Manager
  • Market Research Analyst
  • Retail Manager

With its strong academic foundation, industry-oriented curriculum, and dedicated placement support, Amity’s MBA in Marketing & Sales is an excellent choice for aspiring marketing professionals.

Stay Connected with Amity University

Apply online, access live support, and stay updated through student portals.

Reach Us for more Opportunities

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