MBA in Sales and Marketing

Amity University is a prestigious private institution known for its emphasis on invention, exploration,
and assiduity- acquainted education. It has multiple premises across India and is honored for its high
academic norms, ultramodern structure, and global collaborations. The Amity Business School( ABS),
part of Amity University, is ranked among the top business seminaries in India, offering assiduity-
applicable programs, educated faculty, and strong placement support.

Program Overview

The MBA in Marketing & Sales at Amity University is designed to provide students with a strong foundation in marketing principles, sales strategies, consumer behavior, and digital transformation. The program combines core management courses with specialized electives focused on emerging marketing trends, AI applications, and strategic decision-making.

📅 Duration: 2 Years

Crucial Highlights of the Program

✅ Industry-Focused Curriculum – Covers traditional and digital marketing strategies, AI-driven marketing, and analytics.
✅ Global Exposure – Optional international study opportunities and collaborations with global institutions.
✅ Live Projects & Internships – Hands-on experience through internships and projects with industry leaders.
✅ Specializations & Electives – AI in Marketing, Digital Marketing, Retail & Sales, Consumer Behavior, and more.
✅ Skill Enhancement – Training in Business Analytics, Sales Management, and Entrepreneurship.
✅ Experiential Learning – Case studies, simulations, and outdoor activities integrated into the curriculum.
✅ Networking Opportunities – Strong alumni network, industry tie-ups, and corporate relations.

Admissions at Amity University

Explore Amity University

Amity University is a premier institution known for its world-class infrastructure, cutting-edge research initiatives, and academic excellence across multiple campuses. With strong industry connections, global collaborations, and a career-focused curriculum, Amity provides students with holistic education and real-world exposure to thrive in competitive industries.

Admissions Process

Application Submission – Apply online through the official Amity website.
Selection Process – Admission is based on personal interviews for eligible candidates.
Scholarships & Financial Aid – Merit-based scholarships and education loan assistance available.
Microsite Login – Track your admission status through the Amity Admission Microsite.

MBA (Marketing & Sales) at Amity University

Program Code: 10022
Campus: Noida
Institute: Amity Business School
University: Amity University Uttar Pradesh
Duration: 2 Years
Eligibility: Minimum qualification as per NS (Non-Sponsored) and Sponsored category requirements.
Selection Process: Personal Interview

Course Structure

Fee Type	Non- Sponsored	Sponsore d
1st Year (Per Semester)	₹3.45 L	₹5.175 L

MBA (Marketing & Sales) Course Structure

Year	Semester	Category	Courses
1st Year	Semester 1	Core Courses	Marketing Management, Organizational Behavior, Managerial Economics, Accounting for Managers
		Skill Development	Sales Management, Entrepreneurship & New Venture Creation
		Electives & Applications of Disruptive Technologies in Business Specialization s	Applications of Disruptive Technologies in Business
		Additional Learning	Foreign Business Language, Open Elective Courses, Outdoor Activities
1st Year	Semester 2	Core Courses	Financial Management, Consumer Behaviour, HR Management, Business Research Methods
		Skill Enhancement	Business Analytics & Modelling
		Specialization s	AI Tools & Applications, Direct Marketing, Principles of Retailing, Marketing of Services
		Optional SAP Courses	Country Report, Strategic IT Management, Entrepreneurship Development
2nd Year	Semester 3	Supervised Independent Learning	Summer Internship (Non-Teaching Credit Course)
		Specialization Elective Courses	Bottom of The Pyramid Marketing, Building Entrepreneurial Culture and Team, Corporate Crisis and Strategic Restructuring, Creating and Managing New Businesses in Emerging Markets, Digital Marketing, Enterprise Growth and Succession, Family Business Management, Franchising in Retailing, Industrial Marketing, Marketing Analytics, Marketing Channel Management, Marketing of Health Care Services, Merchandising and Category Management, Product and Brand Management, Retail Supply Chain and Logistics Management, Rural Development and Administration, Rural Marketing, Rural Micro Finance Management, Rural Poverty and Livelihoods Promotion, Rural Retail, Sourcing and Vendor Management, Technology in Retailing, Visual Merchandising and Space Planning
		Core Courses	Strategic Management
		Optional SAP Courses	Country Report, International Management Practices, Research Methods and Professional Writing in Global Environment
		Professional Ethics	Professional Ethics and Social Responsibility for Sustainability
		Additional Learning	Foreign Business Language, Open Elective Courses, Outdoor Activities
2nd Year	Semester 4	Supervised Independent Learning	Dissertation (Non-Teaching Credit Course)
		Specialization Elective Courses	Advanced Sales Management, Advertising and Sales Promotion, AI Tools and Applications, Basics of Artificial Intelligence, Cooperative Management, CSR Practices in Rural Areas, Customer Relationship Management, E-Retailing, International Retailing, International Strategic Marketing, Leading Change in Family Business, Luxury Retail, Mall Management, Managing a Growing Business, Managing Creativity and Building Learning Organizations, Managing Innovation Process, Marketing of Financial Services, Marketing Strategies, Pricing Strategies, Retail Store Operations, Rural Entrepreneurship and Development, Rural Project Planning and Management, Social Marketing
		Core Courses	Management in Action - Social, Economic, and Ethical Issues
		Optional SAP Courses	Country Report, Entrepreneurship Development and Venture Creation – A Global Perspective, Strategic Information Technology Management & Solutions
		Additional Learning	Foreign Business Language, Open Elective Courses, Outdoor Activities

Amity Campuses

Student Resources & Engagement

Live Career Counseling – Get expert guidance for admissions.
Placement Portal – Access job opportunities with top recruiters.
Alumni Network – Connect with professionals for career support.
Amity Scholarships – Merit-based financial aid for deserving students.
360° Campus Virtual Tour & Amity Radio Live – Explore campus life and stay updated.

Placements & Career Opportunities

Amity University has a dedicated placement cell that ensures students secure roles in top
organizations. Graduates of the MBA (Marketing & Sales) program have secured placements in
diverse industries such as FMCG, E-commerce, Retail, Banking, and Consulting.

Top Recruiters

💰 Salary Highlights:

Average Salary: ₹6-8 LPA
Highest Package: ₹20+ LPA (varies by company and role)

Career Roles After MBA (Marketing & Sales)

Graduates of Amity’s MBA in Marketing & Sales can pursue roles such as:

Marketing Manager
Sales Manager
Brand Manager
Digital Marketing Strategist
Business Development Manager
Product Manager
Market Research Analyst
Retail Manager

With its strong academic foundation, industry-oriented curriculum, and dedicated placement support, Amity’s MBA in Marketing & Sales is an excellent choice for aspiring marketing professionals.

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Apply online, access live support, and stay updated through student portals.

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